Pitch Investors Using the Perfect Slide Deck and What Air Bed & Breakfast, Better Known as Airbnb, Included in Their First Pitch Deck
Find Angel Funding & Venture Capital for Business Startups, Entrepreneurs, & First Time Founders – Episode 5
When you go into a meeting with potential investors, you need to be prepared. One of the standard tools for raising money is a slide deck. What is a slide deck?
A slide deck, or pitch deck, or deck, is a term used by business presentation used by startup founders to explain their business model to potential investors. It is typically created using Microsoft Powerpoint, or a similar slide presentation program.
Airbnb is one of the revolutionary business start-ups of our time. Airbnb, originally Air Bed & Breakfast, enables people to travel in a way that is more affordable by allowing people to stay at the homes of people who are willing to offer their residence for travelers, rather than staying at hotels.
Here are the major sections used by Airbnb in their original pitch deck.
Check out Airbnb's original pitch deck using the following link.
It is simple, has lots of photos, and only 12 slides. You can also see a number of other famous pitch decks following that link.
When going through your slide deck it is show time. You should be hitting the major bullet points of your business model. Walk your audience through stories and the key points from your one-page executive summary, e.g. business idea, target market, competitors, marketing strategy, financial plans, etc.
There has also been research done on colors. Pay attention to the color palette of your slide deck. People are drawn to colors that stand out and make them feel warm. Use blue, purple, or green as a background for a calming effect. You can use yellow to highlight the important points. Red can be used for talking about competition. It is good to avoid color contrasts such as red and green, orange and blue, and red and blue.
Keep your presentation short and sweet. Avoid adding too much text to your slide deck. 10-15 slides maximum. Make sure you leave plenty of time and room for questions. Keep the presentation alive by adding stories to it.
When pitching, focus on selling the benefits and the sizzle. We have a saying,” focus on selling the brownies.” If you are selling brownie mix, what should you emphasize? Does the front of the box show eggs, flour, and powder? No! There is a picture of perfectly baked brownies right on the front of the box. Focus on selling the brownies.
Important note, I deliberately build my slide decks so they are not very useful unless I am there presenting it. You probably do not want others presenting your business to potential investors. No one will know your business better than you do. We definitely want as many people as possible talking about your opportunity. However, when you are pitching investors, you want to be the one going through the slides, explaining the details, and monitoring reactions.
This is the way to pitch your billion-dollar idea.
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