How to Grow Your Medical Practice Online

Here at Michigan Physicians Society, we’re dedicated to the financial betterment of physicians by providing continuing education and technology, along with an extensive network of other like-minded professionals in our space.  


Regardless of where you’re at in the growth path of your Michigan medical practice, there’s very few foundational business assets as important as your business’s online presence.  In today’s Internet era, the first step people take to solving their problems is Google. Gone are the days where we wait to see the local doctor to get a diagnosis. Today, symptoms are simply entered into a search engine for an ad-hoc self-diagnosis.  It is at this point that a potential patient will then decide to search for a local physician to help verify their own diagnosis. That’s where your website and online presence come into play.  


Having your medical practice found online begins with your website, and continues with the creation of online content.


Trustworthy & Responsive Website 


Step one is to make sure your website accurately reflects your practice while conveying a feeling of trust. If your website hasn’t been updated within a year, and isn’t optimized for all devices (more on that in a bit), then consider hiring a professional web design company that can build you a website that brands your medical practice appropriately while driving positive results for your business.


Consider this: today, about 50% of the adult population owns a smartphone, and they're using it to actively find solutions to their problems. According to comScore, approximately 29% of total search queries are conducted via mobile. Plus, a recent Google study demonstrated that 75% of mobile searches trigger a follow-up action such as a phone call, store visit, or purchase. This is why having a responsive website, one that adjusts to the size of the screen someone is using (phone, tablet, laptop, desktop), is so important in 2015 and beyond. It not only allows searchers to get the same experience every time they visit your site regardless of device, but it brands your practice as one that is up-to-date with the latest technology and practices.


Create Targeted Content


The next step in optimizing your online presence is to create lots of content on your website and across the web. Medical practices that create regular content on their website (blog posts, articles, videos, etc.) are more likely to intercept that symptom-laden person’s online search before they can diagnose themselves on WebMD.  In other words, the idea is to create content that not only answers potential patient’s questions & pain points; but gets your website ranked and discovered by this potential patient. This is how you build trust with someone online before they even talk to someone at your office.


Another way to build trust online through content is to push for your current and most trusted  patients to leave online reviews for you.  According to a 2013 study by BrightLocal, 88% of consumers have read reviews to determine the quality of a local business.  Since our industry focuses on the local market, we recommend starting to collect reviews on two of the most popular sites: your Google Places and Yelp pages.  As positive reviews start to roll in on these sites, you’re likely to see an uptick in inbound calls and website visits due to an increase in rank in local search results.

Remember, your website is the foundation in which you can build a strong business online.  Once the foundation is solid (and responsive!), you can begin to expand your online presence by creating content that targets your potential patient.  Don’t stop with blog posts and reviews, though. Create social media pages and posts, build an email list, and constantly work to build trust by answering current and potential patient’s pain point.


Contact us today for your complimentary website analysis, FREE to all MPS members!



Making Money With Your Business, Profit and Cash Flow, Five Sustainable Companies That Make a Lot of MoneyFind Angel Funding & Venture Capital for Business Startups, Entrepreneurs, & First Time Founders – Episode 10

It is time to make money! You have been through a couple of rounds of market testing now you feel like you are on to something. The next step is to run the numbers to make sure that the business is sustainable. There are two sides to making money, profitability and cash flow.

Why Competition Is Good For Entrepreneurs and How Blockbuster’s $50 Million Mistake Helped Reed Hastings and Netflix Destroy a $6 Billion Empire Find Angel Funding & Venture Capital for Business Startups, Entrepreneurs, & First Time Founders – Epis

When battling for resources or investment, early-stage entrepreneurs may believe that competition is a bad thing. On the surface, they are correct. There are a limited number of angel investors willing to provide a finite amount of venture capital to founders.

Upscaling and Scaling Business Ideas into Reality – Jeff Bezos takes Amazon from Online Bookstore to Global DominanceFind Angel Funding & Venture Capital for Business Startups, Entrepreneurs, & First Time Founders – Episode 4

Congratulations, your market testing worked and you were able to find customers, or at least one customer. Your beta test was successful and you are confident that you are ready for more. What do you do when you start getting customers or users? I recommend you do some scaling or upscaling.

What Kind of Business Should You Start? – How Mark Zuckerberg Pivoted From Rating Hotness to FacebookFind Angel Funding & Venture Capital for Business Startups, Entrepreneurs, & First Time Founders – Episode 1

When it comes to brainstorming startup ideas, new entrepreneurs and even seasoned ones scratch their heads in confusion. Living in the information age, you can scan the current market and see countless new business ideas. With so many options out there, how do you know which one is right for you?

Why Would a Doctor Abandon a Steady Paycheck to Become an Entrepreneur?

As physicians, we are expected to be compliant with rules, restrictions, and regulations. We are expected to be risk averse. We are expected to be “providers,” but not necessarily innovators or leaders. As the healthcare system becomes increasingly consolidated into large overcrowded clinics, we are required to perform to the standards set by bureaucrats and clinic managers. These rules are often at odds with the best interests of patients and with our sanity.

The Alienation Of America’s Best Doctors

The best and the brightest simply don’t want to become doctors anymore. Physicians are burning out. They are leaving the profession. They are going bankrupt. They are selling their private practices to big hospitals. They are retiring early. We are facing a growing doctor shortage.

Better to Live and Die in the U.S.A.

The United States healthcare system is often berated for how it treats patients near the end of life. They are purportedly attached to tubes and machines and subjected to unnecessary invasive procedures that cause inordinate pain with no potential benefit, there is underutilization of more compassionate hospice services. This “travesty” is expensive, as the care of dying seniors consumes over 25% of Medicare expenditures. We hear this story so often; it is almost taken as gospel-- but is it actually true? Is it more expensive and invasive to die in America than in other developed countries?

Gun Ownership and Doctors?

According to the Pew Research Center, there are approximately 32,000 gun-related deaths annually in the United States; 19,000 are suicide, 11,000 are homicide, and the rest are accidents, police shootings or of unknown causation. Moreover, there are more than 78,000 nonfatal gun wounds each year. Given the disproportionate number of victims that are less than 40 years of age, the morbidity and mortality of gun violence is significant. Physicians are involved with many types of public health issues, but few are as controversial or divisive as gun safety. Is it really an issue that falls within the medical domain?

O Tempora, O Mores: Affordable Care Act - Big Dream or Big Let Down?

I confess I was a strong proponent of the Affordable Care Act. My reasoning was subtler than the hallowed pantheons of its staunch supporters and the apocalyptic predictions of its detractors. Forty years after graduating medical school I concluded, after many stutter steps, the American healthcare delivery system was economically unsustainable and the citizenry was neither living longer, nor better, despite medical expenditures that dwarf any other developed nation. My career also allowed me to personally interact with cardiac surgeons from all continents and see that their clinical results and research efforts were laudatory by any standards.
Page: 123 - All